4.8.1 Adheres to advertising legislation, regulations and organizational policies

Ensures advertising does not contain any testimonials.

4.8.2 Ensures advertising information is balanced,accurate and is in the public interest.

Ensures advertising does not contain false claims or guarantees.
Discloses limitations of the services (time, age group, membership).

4.8.3 Collaborates with others to develop materials and messaging when the required skills exceed abilities.

Develops a privacy policy, which has been reviewed by an expert.
Develops privacy policies for public consumption in collaboration with the privacy officer.

4.1.3 Adapts messages and modes of delivery to meet the needs of the target audience.

Selects the appropriate terminology based on the audience’s level of understanding.
Seeks translation and/or assistance from an interpreter when required.
Uses all types of media, including social media, email, computer software programs (e.g. Microsoft Office), paper-based documents and standardized

4.5.5 Educates the employer and the public on the role of kinesiologists and the benefits of receiving care from kinesiologists.

Explains the educational and training background of kinesiologists and the types of common conditions kinesiologists treat.

3.1.7 Upholds professional image that is becoming of the profession.

Maintains professional dress code/work attire, language and behaviours.
Upholds professional image when using social media.